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About Us

Through trial and error and mainly pure frustration, LONDON LOGAN® was born. To provide handsomely beautiful individuals with tailored and timeless everyday wear. Our inspiration stems from streetwear vibes to contemporary fashion.  LONDON LOGAN® is an androgynous person who defies barriers and dresses well in the process.


As a brand, we live for the memories you create in our pieces. Thus, I strive to produce clothing that solidifies lifelong memories. Everything produced is dropped in capsules based solely on inspiration. Sorry, there will rarely if ever be a restock.


 Jay Hollis